Bradford H. Dockser
Chief Executive Officer
Bradford H. Dockser is the Chief Executive Officer and Co-Founder of Green Generation, which engineers and implements comprehensive integrated energy efficiency solutions that lower operating costs while improving sustainability on behalf of a diverse set of clients worldwide. Founded in 2011, GreenGen transforms the world's built environment through innovation and solutions by integrating energy, real estate, technology, and capital markets to Operate in the Green.
GreenGen helps its clients use energy as a driver of value across all asset types in North America, the Caribbean, Europe, and Asia. GreenGen’s turnkey approach to energy efficiency is implemented by a team that includes electrical, lighting, mechanical, and environmental engineers, PhDs, tradesmen, as well as real estate and finance experts.
During his more than two decades of real estate investing, Brad was a Principal with national real estate investment firm, MacFarlane Partners, overseeing activities of their mid-Atlantic business; and Founder and Managing Director for Starwood Capital Europe overseeing operations, direct investments, and operating joint ventures and financing activities throughout Europe. He earlier founded Starwood Capital Asia and was responsible for the firm’s Asian operations, which included making property investments in Japan and Hong Kong, as well as leading the recapitalization of Sansiri Property Corporation, a publicly listed property company in Thailand, for which he also served on both the executive committee and board of directors.
Brad began his career with JMB Realty, then the largest real estate firm in the United States, and later with CRI, Inc, the nation’s largest owner of multifamily residential properties at the time. While at CRI, he oversaw the creation and financing of Capital Apartment Properties REIT (CAPREIT), a privately-held real estate investment trust based in Washington, DC that focused on market-rate apartments in the eastern US.
Brad received an A.B. cum laude in Economics and a Master of Business Administration, both from Harvard University. Brad serves on the global advisory board for Urban Land Institute's (ULI) Center for Sustainability and Economic Performance. He serves as Co-Chair of ULI Washington Sustainability Initiative and Chair of ULI’s Redevelopment and Reuse Product Council. Brad serves on the Advisory Board for the WELL Advisory for Hotels and Resorts. He is a member of the US Green Building Council and the International Society of Sustainability Professionals (ISSP). Brad serves as a mentor for MetaProp (NY) and is a member of the CRETech Leadership Board. He also was Founding Director of the Greater Washington Exploratory Committee, DC’s bid committee for the 2012 Summer Olympics.